How many times do you go to the driving-range to practice your swing to get it juuust right?

When the term “sales” is mentioned, the words “credible,” “trustworthy” and “customer-focused” don’t immediately come to mind. Most people tend to believe that sales people are simply in it for themselves, and once they somehow trick you into buying, they will disappear and move on to the next potential customer. Nobody wants that to be the case when they purchase a product or service. They would..

I woke up this morning to the sun shining and the birds chirping. It was a beautiful morning. I got into my car and drove down the street to the local fast food establishment and placed my order. I pulled up to the drive-thru and received a friendly greeting. The lady was upbeat and engaged in a conversation with me. At the next window, I was again greeted, handed my food and told to have a..

Whopper Freakout     This funny video from Burger King helped reinforce two ideas: 1) People love the Whopper and 2) Change is not always welcomed. While I could go on and on about the Whopper (and how I much prefer McDonalds), the focus will really be on the second point. Change is a hard word to muster for most people. We don’t like it, and we don’t want it. However, it is necessary. If companies..

Companies know that engaging with their customers will give them an advantage in the long run, but what about engaging with your employees? Does a typical work day for you include coming in, sitting down at your desk to immediately begin the day and then leaving once the clock hits five? Or do you enter an upbeat atmosphere where everyone interacts with one another, and the day just seems to fly..

Social media is a great tool for sales people. It can easily gather information, increase lead generation, allow for warmer introduction calls and much more. The trick to successful use of social media in selling is to remember that despite the new channels of communication, you are still selling, and you are still representing your brand. It is important that your blog or Facebook page are..

     Marketing, advertising, public relations. These are tools that we use to make sure that consumers are aware of our product and service. We can spend thousands of dollars (and most companies spend more) just to make sure that consumers know about us, but here’s the catch: it takes more than brand awareness to influence a customer’s decision. The ultimate objective of any campaign or marketing..

“Hello, this is Sales Progress. How can I help you?”“Is Tim there?”“He’s not.”“Um…well can I leave a message or a voicemail.”“I guess. Hold on, I’ll transfer you.”“Good Morning, thank you for calling Sales Progress. How can I help you?”“Is Tim there?”“May I ask who’s calling?”“Sure, this is Bob.”“Oh hi Bob! How are things going? Tim actually is not here right now, but I’d be happy to take a..

      In an age when the Internet seems to be taking over, how do we combat our urge to connect with customers via the web? E-mail and Twitter and Facebook are great ways to stay connected to our clients, but so is picking up the phone.

Your audience is logged in and ready to go. You have your materials all set up and the clock is ticking down to start time. Pause. Are you really ready? Do you know how to make your presentation go successfully? There are a couple of things that speakers should practice, practice, practice before they begin going live with their webinars. Even the best presenter messes up sometimes, but multiple..