It doesn’t hurt when you hit your bottom line or increase your revenue as a result of sales, but how do you get your employees to that level? How do you manage to increase their sales and the company’s overall profit? It only takes seven highly effective steps.

Attitudes are contagious, and the more time you spend with someone, the more likely you are to reflect the mood of that other person. So, what happens when someone with a negative attitude constantly surrounds you? It is especially tough to deal with a bad attitude when you are in the workplace. When day in and day out, you are forced to be in the same confines as a “Debbie Downer,” it begins to..

"Tell me and I forget. Teach me and I remember. Involve me and I learn." - Benjamin Franklin

How many times do you go to the driving-range to practice your swing to get it juuust right?

When the term “sales” is mentioned, the words “credible,” “trustworthy” and “customer-focused” don’t immediately come to mind. Most people tend to believe that sales people are simply in it for themselves, and once they somehow trick you into buying, they will disappear and move on to the next potential customer. Nobody wants that to be the case when they purchase a product or service. They would..

I woke up this morning to the sun shining and the birds chirping. It was a beautiful morning. I got into my car and drove down the street to the local fast food establishment and placed my order. I pulled up to the drive-thru and received a friendly greeting. The lady was upbeat and engaged in a conversation with me. At the next window, I was again greeted, handed my food and told to have a..

Whopper Freakout     This funny video from Burger King helped reinforce two ideas: 1) People love the Whopper and 2) Change is not always welcomed. While I could go on and on about the Whopper (and how I much prefer McDonalds), the focus will really be on the second point. Change is a hard word to muster for most people. We don’t like it, and we don’t want it. However, it is necessary. If companies..

Companies know that engaging with their customers will give them an advantage in the long run, but what about engaging with your employees? Does a typical work day for you include coming in, sitting down at your desk to immediately begin the day and then leaving once the clock hits five? Or do you enter an upbeat atmosphere where everyone interacts with one another, and the day just seems to fly..

Social media is a great tool for sales people. It can easily gather information, increase lead generation, allow for warmer introduction calls and much more. The trick to successful use of social media in selling is to remember that despite the new channels of communication, you are still selling, and you are still representing your brand. It is important that your blog or Facebook page are..

     Marketing, advertising, public relations. These are tools that we use to make sure that consumers are aware of our product and service. We can spend thousands of dollars (and most companies spend more) just to make sure that consumers know about us, but here’s the catch: it takes more than brand awareness to influence a customer’s decision. The ultimate objective of any campaign or marketing..