--- title: Train the Trainer description: Sales training is important. If trainers want to increase their customer then they need to be involved and increase training reinforcement. --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## Train the Trainer October 18, 2010 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [1 comments](https://www.salesprogress.com/progress-coaching-blog/bid/53551/Train-the-Trainer#comment-listing) [coaching](https://www.salesprogress.com/progress-coaching-blog/topic/coaching), [Training](https://www.salesprogress.com/progress-coaching-blog/topic/training), [Training Reinforcement](https://www.salesprogress.com/progress-coaching-blog/topic/training-reinforcement) When the term “sales” is mentioned, the words “credible,” “trustworthy” and “customer-focused” don’t immediately come to mind. Most people tend to believe that sales people are simply in it for themselves, and once they somehow trick you into buying, they will disappear and move on to the next potential customer. Nobody wants that to be the case when they purchase a product or service. They would rather spend their money with someone who is going to stick around and make sure that their needs are satisfied and there are no problems. That is what builds credibility and a solid customer base.       Sales trainers should take note of this because the companies that hire them typically hold the same mentality. It does not benefit anyone to receive sales training every once in a while with no follow-up. When businesses invest in a consultant, speaker or trainer, they expect to see results, and this is not possible without training reinforcement.       If trainers want to build up their own customer base, then they need to focus on their current clients. They need to be involved from start to finish. After training sessions, speakers should send out reinforcement tools that encourage sales people to implement the new techniques. Employee coaching is hard but getting them to use what they learned is even harder.       Sales trainers can also work with managers to make sure that they are equally involved when the trainer cannot be. Create a follow-up guide that managers can go along with to ensure learning. Provide them with a list of activities and programs that will help employees be successful. One of the biggest steps that consultants can take is to create a sales assessment tool, something that will measure awareness and profitability. For example, at Sales Progress, we send out learning tracks after training sessions. These tracks give employees activities to do, and they allow managers to see the actual effects of each session.       If you want to build any business, you need to make sure that you are there for the long haul. Having a relationship with your clients is one of the most effective ways to make sure that business will grow. [Change Your Attitude](https://www.salesprogress.com/progress-coaching-blog/bid/53464/Change-Your-Attitude) [Learn a Thing or Two from Your Golf Swing](https://www.salesprogress.com/progress-coaching-blog/bid/53700/Learn-a-Thing-or-Two-from-Your-Golf-Swing) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. Related Posts ![NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/hubfs/Cadence%20Coaching-%20Asynchronous.jpg) [NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/progress-coaching-blog/new-coaching-method-saves-time-asynchronous-coaching) [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [coaching conversation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-conversation), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [career development](https://www.salesprogress.com/progress-coaching-blog/tag/career-development), [career coaching](https://www.salesprogress.com/progress-coaching-blog/tag/career-coaching), [cadence](https://www.salesprogress.com/progress-coaching-blog/tag/cadence), [asynchronous](https://www.salesprogress.com/progress-coaching-blog/tag/asynchronous) ![Balancing AI and Human Connection in Coaching: The Future of Leadership Development](https://www.salesprogress.com/hubfs/Balancing%20AI%20Human.jpg) [Balancing AI and Human Connection in Coaching: The Future of Leadership Development](https://www.salesprogress.com/progress-coaching-blog/balancing-ai-and-human-connection-in-coaching-the-future-of-leadership-development) [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [Training](https://www.salesprogress.com/progress-coaching-blog/tag/training), [coaching and mentoring](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-and-mentoring), [self-development](https://www.salesprogress.com/progress-coaching-blog/tag/self-development), [leadership](https://www.salesprogress.com/progress-coaching-blog/tag/leadership), [team development](https://www.salesprogress.com/progress-coaching-blog/tag/team-development), [AI](https://www.salesprogress.com/progress-coaching-blog/tag/ai), [future leadership](https://www.salesprogress.com/progress-coaching-blog/tag/future-leadership), [artificial intelligence](https://www.salesprogress.com/progress-coaching-blog/tag/artificial-intelligence), [future coaching](https://www.salesprogress.com/progress-coaching-blog/tag/future-coaching) ![Harnessing AI for Effective and Meaningful Coaching](https://www.salesprogress.com/hubfs/Harnessing%20AI%20Effective%20Coaching.jpg) [Harnessing AI for Effective and Meaningful Coaching](https://www.salesprogress.com/progress-coaching-blog/harnessing-ai-for-effective-and-meaningful-coaching) [leadership coaching](https://www.salesprogress.com/progress-coaching-blog/tag/leadership-coaching), [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [coaching conversation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-conversation), [effective coaching](https://www.salesprogress.com/progress-coaching-blog/tag/effective-coaching), [time management](https://www.salesprogress.com/progress-coaching-blog/tag/time-management), [technology](https://www.salesprogress.com/progress-coaching-blog/tag/technology), [AI](https://www.salesprogress.com/progress-coaching-blog/tag/ai), [coaching tool](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-tool), [artificial intelligence](https://www.salesprogress.com/progress-coaching-blog/tag/artificial-intelligence) ### Leave a Reply ### Subscribe to the Progress Coaching Blog ### Posts by Topic - 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