No matter how brief the interaction with a customer is, it can have a much larger impact that it may seem! Here's how to coach your teams to make the most out of even the shortest of interactions and leave your customers feeling as though they're building a positive relationship with your team member:
Today customers are buying more and more frugally, thus putting the pressure on sales teams to outperform the competition. The challenge is are we attacking this issue from the right perspective by training sales people on selling skills and product knowledge? While these are valuable they do NOT provide customers with the opportunity to look at YOU or your sales team differently. What if there were a way to differentiate yourself and what you sell every step of the way where customers look at you as a partner and NOT just someone selling a product or service they need? The way we sell is as important as what we sell and each interaction creates a perception. Thus the coaching opportunity!
Bottom line. It is the driving factor for most companies. Make your bottom line and you have been successful for that quarter. Management pushes their sales teams to get out and sell and turn leads into customers, but there is a department that managers often overlook that has a major impact on the perception of a business: the customer service team.
Think of customer service people as the gatekeepers of your company. If it’s great, then people are going to think your company is great. However, if your team is rude or apathetic, then suddenly, that becomes the overall view of your business. Customer service is a tool that companies should leverage more often. Customers call in with questions or problems, and they don’t want to be greeted who has a case of the Monday’s…everyday.
GREAT customer service is really the number one reason customers join and stay with companies. Organizations spend billions of dollars on sales training but not nearly enough on helping customer service staff and those employees who interact with customers. Employees who handle customers leave an impression during and after every interaction. What if these people were educated and provided with techniques to WOW the customer on every interaction? What would sales be like than?
WIFT: "What's In It For Them"?
In active listening, there are six steps that are important to follow. In part three, we will look at steps five and six.