Sales Progress will be writing its 2nd book for managers and training leaders on specific methods to reinforce training and performance. The missing ingredient in any training program seems to be reinforcement. That is "How do we take the training and skill development to the Real World" without disrupting day to day work of employees?

As the market place becomes more competitive, the challenges of sales people are ever increasing.You can increase the amount of training, but who has the extra time and money for that?The key is to get the most out of the training you can afford.You could spend a million dollars for every rep’s training, but if they aren’t getting all they can out of it, it’s a wasted investment. There are..

I am sure we have all been through it before in one way or another.  You set up workshops, seminars, assignments, and one-on-one meetings to train your staff so that they can have the most success and then you find they are not using the information given to them.