I am sure we have all been through it before in one way or another. You set up workshops, seminars, assignments, and one-on-one meetings to train your staff so that they can have the most success and then you find they are not using the information given to them.
It can be extremely frustrating because of all the time, money, and effort put into that process and having no way of measuring the results that you may be receiving. I would like for you to read more about this subject by clicking the link that follows.
http://www.salesvantage.com/article/1442/When-Sales-Training-Isn-t-Working
When reading, think about how you can create coaching methods that work? Also, how you can those methods be measured so you are sure that you are receiving your desired amount of success?