It doesn’t hurt when you hit your bottom line or increase your revenue as a result of sales, but how do you get your employees to that level? How do you manage to increase their sales and the company’s overall profit? It only takes seven highly effective steps.

Whopper Freakout     This funny video from Burger King helped reinforce two ideas: 1) People love the Whopper and 2) Change is not always welcomed. While I could go on and on about the Whopper (and how I much prefer McDonalds), the focus will really be on the second point. Change is a hard word to muster for most people. We don’t like it, and we don’t want it. However, it is necessary. If companies..

Social media is a great tool for sales people. It can easily gather information, increase lead generation, allow for warmer introduction calls and much more. The trick to successful use of social media in selling is to remember that despite the new channels of communication, you are still selling, and you are still representing your brand. It is important that your blog or Facebook page are..

     Marketing, advertising, public relations. These are tools that we use to make sure that consumers are aware of our product and service. We can spend thousands of dollars (and most companies spend more) just to make sure that consumers know about us, but here’s the catch: it takes more than brand awareness to influence a customer’s decision. The ultimate objective of any campaign or marketing..

      In an age when the Internet seems to be taking over, how do we combat our urge to connect with customers via the web? E-mail and Twitter and Facebook are great ways to stay connected to our clients, but so is picking up the phone.

You’ve set up your webinar. You have great content and slides that will keep your audience engage, but do you have an audience? Webinars are a great way to get content out to your customers. It provides management with an easy and cheap way to coach their employees and still offer training reinforcement. However, people are not just going to come to you asking to sign up. Webinars work the same..

“It’s time to let it out. It’s time to laugh until you cry, scream until you spit. Show your heart and show some tears. Sing at the top of your lungs. Jump for joy. And when tons of stuff stuffs up your nose, blow it loud and blow it proud. It’s time to let it out.”

Bottom line. It is the driving factor for most companies. Make your bottom line and you have been successful for that quarter. Management pushes their sales teams to get out and sell and turn leads into customers, but there is a department that managers often look that has a major impact on the perception of a business: the customer service team. Think of customer service people as the..

Who?

3000: That is the amount of advertisements we are exposed to everyday.                                                                                                                                                                           Billions: The amount spent on advertising every year in the United States.