Sales training takes more than a one or two day workshop to be successful and effective. Training needs to be a process not an event. The below 3 parts must be included to ensure that your training programs are effective and that the learning becomes sustainable.
How many times have you heard that you should eat 4-6 small meals a day in order to get better results in weight loss and energy? Yes many times, but what does this have to do with training employees?
Sales management is not always easy. We expect a lot out of salespeople because we want to succeed, and we always want to see better performance and increased profitability. Coaching is tough. Most of the time, sales managers delegate instructions and expect to see their employee’s automatically hit their goals and make their bottom line, but what we really need to..
Look, if we engage with employees on a day to day basis and most managers do why not make the most of it? But how does a manager do that? First we need to be equipped with three fundamental first steps to start the coaching process: