Here is a link to a video on price objections but let me first make the following MAJOR point: Do NOT tell people what to do when coaching on how to handle a price objection, rather ask a rep "what do you specifically say when receiving such an objections" and REALLY listen. If the rep says "what I try to do ..." they have just illustrated they are shooting from the hip, are not prepared, and..

I want you to think back into your history of sales and pick out a memorable sales moment.  I would be willing to bet that many of you have settled on a sales situation that, at the time, seemed like the worst situation you would ever be in!