I know this may seem a bit of a stretch but one of the things that I think has been occurring in the selling industry for years is better technology and automation tools are coming to the forefront. One such technology is phone dialer systems. We use a system called Phone Burner and while I used to dread making 100 to 200 follow-up calls after one of my webcasts I now look forward to it because the system actually makes it fun and I can easily accomplish this task in under two hours while providing a strong message.

We hear it all the time… I don't have time to coach my salespeople. My salespeople are too busy. I'm too busy selling in my manager doesn't have time to coach. The challenges if we do not coach salespeople we leave it to chance and let's be honest most salespeople don't arbitrarily get better because we demand it. In addition, most salespeople will not practice and improve their skill sets on their own.

But what if there was another strategy to free up their time that allowed us to develop better selling skills which would lead to greater productivity and sales staff retention? we are working with a client right now that implemented this technology and what they've done by using a phone dialer system is saved about 30 to 40% of traditional selling time for their staff. The client has agreed to invest 25% of that time into learning and coaching by their manager. The people on the phones now sound confident and are actually shortening the sales cycle even more because of proficiency and confidence

Here's a video that depicts and illustrates how the system works: