Five Strategies of How to Use Video to Drive Coaching
First, we have become a very video driven society. You cannot log on to social sites, such as LinkedIn or Facebook, without a video automatically starting to play. Our workplace has become younger and with people who are very mobile and in tune with this type of medium, meaning they're used to seeing things for two to three minutes and then moving on.
Number two, what if we use video as a basis for perspective-based coaching? For example, one of the companies I run is teaching positive youth sports to parents of how they can create a great experience for their kid. One of the things I do is have them watch videos of great sportsmanship so they can truly be reminded of what youth sports is about, and it's not just about their kids playing time. This lends perspective, but the video does the coaching versus someone just blowing hot air.
Third, what if there is an inspirational story of somebody performing a random act of kindness? What if an organization got a group of employees to watch the video together and to come up with a comprehensive strategy to leverage some of the same mentality or thought presented in the video to build greater teams and cross departmental teams?
Fourth, what if you shot video and you understood why people join the organization and what they liked about the organization and this became a part of your internal messaging, as well as your external messaging for potential workplace candidates?
Last, what if you shot your own video, interviewing people inside the organization on how their careers have grown and why their career has grown at the organization? The number one thing that motivates employees today is a sense of progress in career development. If an organization can capture that their internal training and talent development strategies allow for this, they will me more likely to retain employees who do not do this.
Here's a company we use for our video work as well as our clients who want to capture the essence of their culture: Midland Video