The Progress Coaching Blog
In honor of the NBA playoffs, we have decided to go with basketball themed blogs, and how could we write blogs without mentioning Kobe. Kobe is one of the greatest basketball players of all time (being a Bulls fan, I won't say he's as good as Jordan), but with greatness comes controversy. Over the past few years, Kobe has been great and not necessarily fair to his teammates.
From infamous to famous, as most sports writers put it, Ron Artest has certainly made quite the comeback. It has been a long road for Artest ever since that brawl in Detroit, but it was one that he traveled well. There were many steps that the new NBA champion had to take to restore his superstar status, and many of these steps can be applied in the sales industry.
So, you want to have a high performing sales team, but you don't know where to start. You could try reading hundreds of training books, you could send your employees to a seminar or you could have turned on the TV and watched the NBA playoffs.
It is not always easy to build and maintain a high performance inside sales team. Team members have to know their product inside and out, they must understand need based selling, and most importantly, they must have a desire to succeed every day. However, employees do not just learn these skills; it takes practice, and behind every great team, there is a manager that gave them the tools and them..
Coaching is much more effective when driving employee performance, especially inside sales and customer service personnel. Management is about telling people what to do; whereas, coaching is about asking and understanding why performance levels are the way they are. The opportunity is for managers to learn how to coach to help drive performance and the bottom line.
Sales training takes more than a one or two day workshop to be successful and effective. Training needs to be a process not an event. The below 3 parts must be included to ensure that your training programs are effective and that the learning becomes sustainable.