Lead generation is important if you are going to be a successful salesperson. You can’t sell if you don’t have any potential customers. So, you set up a website, you write a blog and you become a social media expert, but how do you track and keep in contact with all those leads?

     Part of being a great salesperson is turning potential customers into regular clients, and thanks to new technology, that task has become easier. When people come to your page or post on your blog, most website companies will send you a detailed report of who these people are and how they found you. If you create a landing page for a whitepaper, then people have to fill out a form giving you an e-mail address and their information. You can use all of this material to reach out and make a direct connection to your lead. Send them a quick thank you e-mail or ask them for feedback. Either way, you will be engaged with your lead and hopefully make them a client.

     If you don’t want to spend hours online, there are tools that do the work for you. One product, Jesubi, “helps sales teams to double their productivity by reducing time per call, automatically scheduling follow-up activities, and adjusting quickly to optimize results.” This dramatically reduces the work that inside sales people have to do and gives them more time to follow up with leads and clients. They help you prospect, sell and manage your time.

     If you want to see your sales progress, then you have to be able to turn a warm lead into a full-fledged customer, and new tools help you do this more effectively.