Picture this scene: an inside sales team is gathered in an office, taking notes and actively listening as a speaker gives a presentation about sales training…but the speaker cannot be seen. That’s because this group is listening to a webinar, the newest tool for speakers and businesses. Webinars let large amounts of people attend a single presentation from anywhere in the world. You just simply have to register and log in to gain access.

     Companies can utilize webinars for just about anything. They can use it to teach their employees about a product or service’s features, advantages and benefits. They can also help sales reps improve their skills and behavior. Webinars allow for customization, and sales reps can attend events that target a certain problem that they may be experiencing. So, if one employee has a fear of cold calling and another needs help finding ways to prospect, both can register for their separate events. This saves the company money and the employee’s time. Furthermore, webinars work better with the adult learning style. Typically, adults learn more when they are sent to seminars that are short and to the point. Since webinars are normally only an hour and they are usually about a target area, adults will have an easier time focusing and engaging.

     In the long run, webinars benefit both the speaker and the salesperson. For speakers, webinars allow for instant feedback. At the end of the event, they can ask participants to fill out a survey, or they can send a follow up e-mail asking them what they liked, disliked or would change. Webinars offer speakers a way to connect with their audience. They can set up polls or surveys or open a live question and answer segment. Salespeople also benefit from the instant engagement. They can have their questions answered right away, and they can learn from the questions or experiences that other people are sharing.

     Download our free webinar whitepaper to find out more ways that webinars can help with sales training and sales progress.