When it comes to sales, the person with the best pitch, the most product knowledge and the highest level of confidence will usually be the one that makes the close. Becoming a great salesperson takes time, and it requires constant learning and practicing. Salespeople need to pick up different tips, tools and techniques that they can apply to their day-to-day work, and these can often be found in a sales seminar. Furthermore in order to retain that knowledge and garner confidence, managers need to set up a training reinforcement program that allows inside sales teams to practice their skills and increase their confidence. Typically, the first part is accomplished by sending a team to a one-day event, but that no longer needs to be the case. There is a new tool that is rapidly taking over the training world, and it is important to catch on.

     Webinars are a great tool for training reinforcement. While most people typically use them for their initial sales training, the technology can be used to keep learning sustainable through practice and coaching.