One of the things that is happened in the training and coaching industry but I think at times has been damaging is the employees perception it's the company's responsibility to train them. There is something so wrong about this perception and understanding by employees. Self-development is a powerful concept but I also think it's one that needs to be taught and facilitated. If people invested in..

Self-development can be a frustrating subject for coaches. Ultimately, the amount of self-development that an employee does is up to them. What employees might not know is that any self-development they do benefits the entire company. Your job as a coach is to inspire employees to pursue self-development. This is where WIFT comes in.