Marketing, advertising, public relations. These are tools that we use to make sure that consumers are aware of our product and service. We can spend thousands of dollars (and most companies spend more) just to make sure that consumers know about us, but here’s the catch: it takes more than brand awareness to influence a customer’s decision. The ultimate..
Building a customer service focused organization, is an important step in rising above your competitors. A little extra effort can take your brand and business a long way. Below are 2 of the 7 basic steps you can use to turn your organization from average to GREAT.
How many salespeople have come into your office, sat down and proceeded to tell you every benefit about what they are selling, without ever knowing what you need. WASTE OF TIME! When salespeople don’t ask questions they have no idea what the prospect actually needs. If you are a sales rep who does this you are making things much harder for yourself...
Marketing, advertising, public relations. These are tools that we use to make sure that consumers are aware of our product and service. We can spend thousands of dollars (and most companies spend more) just to make sure that consumers know about us, but here’s the catch: it takes more than brand awareness to influence a customer’s decision. The ultimate..
Define Customer Service Touch Points- A TOUCH Point is any customer service interaction a department and/or its employees has with customers whether in-person or not.
Okay, I hope I have your attention with this weird title but selling still needs to get to the basics. Recently I encountered a really interesting interaction with a client's sales person. I asked the rep "Why do you feel you lost the deal?". He started to tell his product was perfect for the client and he seemed almost at a loss to why. I asked him a great..
These days people are more protective of their money, and instead of spending it freely, they are saving. For sales teams, it has become increasingly important to keep a hold of current clients; since, as most studies show, it costs six times more to get a prospect to buy than it does an existing customer. So, the question becomes, “How do we maintain..
Price objections are a sore subject for every sales professional; whether you've just started out in sales or you're a seasoned vet, price objections never get any easier to hear. Price objections come up in all industries of selling, so much so that we have come to expect inquires on how to handle and overcome them from each of our customers. The truth..