Today’s, sales people must become "product experts"; otherwise, customers have too much access to product information via the web. What I mean is we can find answers faster than ever, but if a "true" sales person can educate and create credibility via product knowledge this is a huge differentiation. Today’s sales person has so ,many pressures from obviously just selling but adding social networking, social media, etc. One area, if perfected, can really knock the competition on their butts: Sales People Who Can Educate with Conviction & Confidence!
Additional Thoughts: http://salebuilder.audioacrobat.com/download/9a08d7e9-0ada-e6a8-8a62-a6c4a6436441.mp3