The Progress Coaching Blog

Take Action to Build Stronger Relationships

September 25, 2014 Posted by : Tim Hagen
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action-based relationships

Are your salespeople really building relationships? Most salespeople believe that they have a great relationship with their clients but if you ask them the following question, “What have you done in the past 30 days to build deeper relationships with your clients?” Most salespeople are not able to answer this question. You now have an opportunity to coach them to build and sustain their relationships with their clients. Relationship building is a nebulous and vague concept in selling.  If we don’t encourage specific action-based relationship building, then it becomes a concept more than a reality. Action-based relationship building is the key to success and salespeople will not take it upon themselves to do this on their own. 

Sales managers need to ask questions of their sales people to make sure that they are building relationships with their customers. The concept of relationship building must be action-oriented and using coaching questions is the first step in this process to drive awareness and give sales teams the answers they need to take action. Many salespeople have built a good rapport with their clients, but they need to take action in order to deepen their relationship and differentiate themselves from the competition. Here are a couple suggestions to build action-based relationships: 

  1. Send a hand-written card
  2. Send a book of interest
  3. Send a video-based message
  4. Give them ideas that may help them
  5. Promote an event for them

Salespeople who individually take time and put forth effort to invest in action-based relationships will build much stronger relationships with their customers.  


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About Author

Tim Hagen
Tim Hagen

Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee.

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