Price objections. They are the one thing every sales person receives, and it is an area that most sales people need help. A sales person’s typical response is to go to the manager to find out if the product or service price can be lowered, and while in some cases this may be necessary, it is not always the right solution. There are ways to combat price objections:
HOW TO INFLUENCE CUSTOMERS TO PURCHASE
Marketing, advertising, public relations. These are tools that we use to make sure that consumers are aware of our product and service. We can spend thousands of dollars (and most companies spend more) just to make sure that consumers know about us, but here’s the catch: it takes more than brand awareness to influence a customer’s decision. The ultimate objective of any campaign or marketing effort is to affect behavior because if we don’t, people won’t be driven to purchase what we have to offer.