--- title: "WIFT: What's In It For Them?" description: A customer’s needs should be the first thing that you find out as a sales person. image: https://www.salesprogress.com/hs-fs/file-14492513-png/images/question_mark.png --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## WIFT: What's In It For Them? May 3, 2013 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [0 comment](https://www.salesprogress.com/coaching-leadership/bid/96324/WIFT-What-s-In-It-For-Them#comment-listing) ![WIFT: What's In It For Them?](https://www.salesprogress.com/hs-fs/file-14492513-png/images/question_mark.png) [coaching](https://www.salesprogress.com/progress-coaching-blog/topic/coaching), [Sales](https://www.salesprogress.com/progress-coaching-blog/topic/sales), [Customer Service](https://www.salesprogress.com/progress-coaching-blog/topic/customer-service) **WIFT: "What's In It For Them"?**             When most consumers go out to shop, they have a particular product in mind. For example, they might not know what brand they want, but they know that they need a washing machine. Some salespeople see that the customer needs a new machine, but they do not ask the right questions. Instead, they try to sell the most expensive product that the store has, but this can only lead to trouble. **![describe the image](https://www.salesprogress.com/hs-fs/file-14492513-png/images/question_mark.png?width=262&height=280&name=question_mark.png)** A customer’s needs should be the first thing that you find out as a sales person. From there the most important question you can ask when trying to sell a particular product is, “What’s in it for them?” Why would this particular brand be the best option for the consumer? Use the product’s features, attributes and benefits to provide a response             Once you’ve provided the detailed information and made sure that the customer’s needs were met, you can give yourself a pat on the back because you’re about to see your sales progress. #### **To fully help a customer find the right item, you can do the following:** -       Determine what your customer needs and if your product fits that description. It’s simple, people will not buy what they don’t need; so, you don’t want to waste your time or your customer’s time trying to get them to make an unnecessary purchase. -       Ask questions. Then listen. Don’t just listen for half of their response. Really engage with them. In order to do this, don’t think ahead and try to concentrate on what they are saying. -        Know your product inside and out so that you can find the most suitable solution to their need and handle any objections. If your price is higher, be able to list the reasons. For example, there was a higher price on an SUV that came with high safety ratings, but because that was something I needed, I was willing to pay the extra price. Download our FREE Whitepaper: Price Objections are Your Opportunity-  [![Download White Paper: Price Objections Are Your Opportunity](https://no-cache.hubspot.com/cta/default/53724/5c65af09-e615-4b31-9858-618415eb605e.png)](https://cta-redirect.hubspot.com/cta/redirect/53724/5c65af09-e615-4b31-9858-618415eb605e) [I Am Fat, Walking, and Coaching: Volume II](https://www.salesprogress.com/coaching-leadership/bid/96299/I-Am-Fat-Walking-and-Coaching-Volume-II) [8 Tips to Help Create a Coaching Culture](https://www.salesprogress.com/coaching-leadership/bid/96381/8-Tips-to-Help-Create-a-Coaching-Culture) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. 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