--- title: Why Do We REALLY Need to Coach? description: coaching, training reinforcement image: https://www.salesprogress.com/hs-fs/file-14486657-jpg/images/closeup1.jpg --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## Why Do We REALLY Need to Coach? March 13, 2013 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [0 comment](https://www.salesprogress.com/coaching-leadership/bid/95261/Why-Do-We-REALLY-Need-to-Coach#comment-listing) ![Why Do We REALLY Need to Coach?](https://www.salesprogress.com/hs-fs/file-14486657-jpg/images/closeup1.jpg) [Employee Development](https://www.salesprogress.com/progress-coaching-blog/topic/employee-development) ![describe the image](https://www.salesprogress.com/hs-fs/file-14486657-jpg/images/closeup1.jpg) ASTD estimates that U.S. organizations spent $1,182 per learner on employee learning and development in 2011. Of this total direct learning expenditure, 56 percent ($87.5 billion) was spent internally.₂  A company will  spend the money to train their employees with the expectation that they gain the knowledge and skills to be productive.  Assuming employees are productive as a result of training, there is one concept that is difficult to teach the employee because it requires the participation of the manager; personal – human development through management engagement.   Organizations expect their senior leaders and middle managers to coach their team members on increasing levels of performance, job satisfaction, personal growth, and career development.   Organizations expect their senior leaders and middle managers to coach their team members on increasing levels of performance, job satisfaction, personal growth, and career development.   A core objective a training department could deploy is to educate managers to engage and thoughtfully coach for long-lasting performance that meets the criteria for any economy.       **FREE Coaching Book!** [![Free Book: Coaching: Corporate America's #1 Weapon](https://no-cache.hubspot.com/cta/default/53724/669076cc-cdc6-4e3a-ad96-b43381089ece.png)](https://cta-redirect.hubspot.com/cta/redirect/53724/669076cc-cdc6-4e3a-ad96-b43381089ece) [An Exciting Way to Make Your Sales Presentation](https://www.salesprogress.com/coaching-leadership/bid/95248/An-Exciting-Way-to-Make-Your-Sales-Presentation) [Coaching Questions Build Sales Results](https://www.salesprogress.com/coaching-leadership/bid/95262/Coaching-Questions-Build-Sales-Results) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. Related Posts ![Revolutionize Coaching: Embrace AI as a Partner for Greater Impact](https://www.salesprogress.com/hubfs/Revolutionize%20Coaching%20AI.jpg) [Revolutionize Coaching: Embrace AI as a Partner for Greater Impact](https://www.salesprogress.com/progress-coaching-blog/revolutionize-coaching-embrace-ai-as-a-partner-for-greater-impact) [Employee Development](https://www.salesprogress.com/progress-coaching-blog/tag/employee-development), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [leadership development](https://www.salesprogress.com/progress-coaching-blog/tag/leadership-development), [AI](https://www.salesprogress.com/progress-coaching-blog/tag/ai), [coaching tool](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-tool), [artificial intelligence](https://www.salesprogress.com/progress-coaching-blog/tag/artificial-intelligence), [AI Coaching Partners](https://www.salesprogress.com/progress-coaching-blog/tag/ai-coaching-partners) ![Unlock Your Professional Growth: Mastering the OAT Principle](https://www.salesprogress.com/hubfs/Unlock%20OAT%20.jpg) [Unlock Your Professional Growth: Mastering the OAT Principle](https://www.salesprogress.com/progress-coaching-blog/unlock-your-professional-growth-mastering-the-oat-principle) [coaching method](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-method), [Employee Development](https://www.salesprogress.com/progress-coaching-blog/tag/employee-development), [coaching skills](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-skills), [learning project](https://www.salesprogress.com/progress-coaching-blog/tag/learning-project), [journal](https://www.salesprogress.com/progress-coaching-blog/tag/journal), [self-awareness](https://www.salesprogress.com/progress-coaching-blog/tag/self-awareness), [coaching framework](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-framework), [observation](https://www.salesprogress.com/progress-coaching-blog/tag/observation), [oat](https://www.salesprogress.com/progress-coaching-blog/tag/oat), [OAT Principle](https://www.salesprogress.com/progress-coaching-blog/tag/oat-principle) ![Harnessing Feedback for Career Advancement and Self-Awareness](https://www.salesprogress.com/hubfs/Harnessing%20Feedback.jpg) [Harnessing Feedback for Career Advancement and Self-Awareness](https://www.salesprogress.com/progress-coaching-blog/harnessing-feedback-for-career-advancement-and-self-awareness) [feedback](https://www.salesprogress.com/progress-coaching-blog/tag/feedback), [Employee Development](https://www.salesprogress.com/progress-coaching-blog/tag/employee-development), [coaching feedback](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-feedback), [Coaching questions](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-questions), [team development](https://www.salesprogress.com/progress-coaching-blog/tag/team-development), [activities](https://www.salesprogress.com/progress-coaching-blog/tag/activities), [self-awareness](https://www.salesprogress.com/progress-coaching-blog/tag/self-awareness) ### Leave a Reply ### Subscribe to the Progress Coaching Blog ### Posts by Topic - 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