--- title: Coaching Relationship Building description: coaching to build customer relationships image: https://www.salesprogress.com/hs-fs/file-14492694-png/images/relationship2.png --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## Coaching Relationship Building November 1, 2012 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [0 comment](https://www.salesprogress.com/coaching-leadership/bid/92242/Coaching-Relationship-Building#comment-listing) ![Coaching Relationship Building](https://www.salesprogress.com/hs-fs/file-14492694-png/images/relationship2.png) [coaching](https://www.salesprogress.com/progress-coaching-blog/topic/coaching) ## ** How to Coach Relationship Building ** ![relationship2](https://www.salesprogress.com/hs-fs/file-14492694-png/images/relationship2.png?width=556&height=416&name=relationship2.png)When coaching to build customer relationships, whether it be sales reps or customer service reps, there are a few key coaching questions you can work into a coaching session to boost an employee’s level of awareness and ultimately change behavior to consciously work to build relationship with customers. ***Coach-to-Employee*** Observe your employee’s interaction with a customer. When providing feedback, challenge your employee with the questions below to get him or her to focus on details and think outside the box. - What did you learn about the client that you found interesting - How will you use this information to deepen the relationship? - What can we do together to deepen the client relationship? ***Coach-to-Coach*** Relationship Building is a Skill, but it’s also your choice! As a manager or leader, it is important to set the standard for your employees. If you want customer relationship building to be a priority, then it is important that you commit to helping employees build their skills, boost their confidence, and create a realistic, measurable method of evaluation. Ask yourself the questions below to determine your level of commitment, as well as the degree to which you are achieving your goals. - Are we saying relationship building is important or we are doing it? - Can we quantify how we are doing it? - Can we teach others? Want to know more? Click below to download the whitepaper: *"Building Better Relationships with Your Customers"* [![Download White Paper: Building Relationships With Your Customers](https://no-cache.hubspot.com/cta/default/53724/85b4aaf9-4950-4017-b8b1-7dbd62ecf64c.png)](https://cta-redirect.hubspot.com/cta/redirect/53724/85b4aaf9-4950-4017-b8b1-7dbd62ecf64c) [Goals are Important in Coaching](https://www.salesprogress.com/coaching-leadership/bid/92241/Goals-are-Important-in-Coaching) [A Coaching Tutorial on Chain Training](https://www.salesprogress.com/coaching-leadership/bid/92243/A-Coaching-Tutorial-on-Chain-Training) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. Related Posts ![NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/hubfs/Cadence%20Coaching-%20Asynchronous.jpg) [NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/progress-coaching-blog/new-coaching-method-saves-time-asynchronous-coaching) [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [coaching conversation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-conversation), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [career development](https://www.salesprogress.com/progress-coaching-blog/tag/career-development), [career coaching](https://www.salesprogress.com/progress-coaching-blog/tag/career-coaching), [cadence](https://www.salesprogress.com/progress-coaching-blog/tag/cadence), [asynchronous](https://www.salesprogress.com/progress-coaching-blog/tag/asynchronous) ![Balancing AI and Human Connection in Coaching: The Future of Leadership Development](https://www.salesprogress.com/hubfs/Balancing%20AI%20Human.jpg) [Balancing AI and Human Connection in Coaching: The Future of Leadership Development](https://www.salesprogress.com/progress-coaching-blog/balancing-ai-and-human-connection-in-coaching-the-future-of-leadership-development) [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [Training](https://www.salesprogress.com/progress-coaching-blog/tag/training), [coaching and mentoring](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-and-mentoring), [self-development](https://www.salesprogress.com/progress-coaching-blog/tag/self-development), [leadership](https://www.salesprogress.com/progress-coaching-blog/tag/leadership), [team development](https://www.salesprogress.com/progress-coaching-blog/tag/team-development), [AI](https://www.salesprogress.com/progress-coaching-blog/tag/ai), [future leadership](https://www.salesprogress.com/progress-coaching-blog/tag/future-leadership), [artificial intelligence](https://www.salesprogress.com/progress-coaching-blog/tag/artificial-intelligence), [future coaching](https://www.salesprogress.com/progress-coaching-blog/tag/future-coaching) ![Harnessing AI for Effective and Meaningful Coaching](https://www.salesprogress.com/hubfs/Harnessing%20AI%20Effective%20Coaching.jpg) [Harnessing AI for Effective and Meaningful Coaching](https://www.salesprogress.com/progress-coaching-blog/harnessing-ai-for-effective-and-meaningful-coaching) [leadership coaching](https://www.salesprogress.com/progress-coaching-blog/tag/leadership-coaching), [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [coaching conversation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-conversation), [effective coaching](https://www.salesprogress.com/progress-coaching-blog/tag/effective-coaching), [time management](https://www.salesprogress.com/progress-coaching-blog/tag/time-management), [technology](https://www.salesprogress.com/progress-coaching-blog/tag/technology), [AI](https://www.salesprogress.com/progress-coaching-blog/tag/ai), [coaching tool](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-tool), [artificial intelligence](https://www.salesprogress.com/progress-coaching-blog/tag/artificial-intelligence) ### Leave a Reply ### Subscribe to the Progress Coaching Blog ### Posts by Topic - 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