--- title: "Sales Coaching Power: Process + Performance = Profits" description: When we think about a selling process you must thinking stages of the specific selling process we wanted people to follow. image: https://www.salesprogress.com/hs-fs/file-14493030-jpg/images/sales-progress-header-pic.jpg --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## Sales Coaching Power: Process + Performance = Profits November 9, 2011 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [0 comment](https://www.salesprogress.com/coaching-leadership/bid/78258/Sales-Coaching-Power-Process-Performance-Profits#comment-listing) ![Sales Coaching Power: Process + Performance = Profits](https://www.salesprogress.com/hs-fs/file-14493030-jpg/images/sales-progress-header-pic.jpg) [coaching](https://www.salesprogress.com/progress-coaching-blog/topic/coaching), [Sales Coaching](https://www.salesprogress.com/progress-coaching-blog/topic/sales-coaching) ![success](https://www.salesprogress.com/hs-fs/file-14493030-jpg/images/sales-progress-header-pic.jpg)When we think about a selling process you must think stages of the specific selling process we want people to follow. During those stages there will be requirements from a knowledge, skill, and behavioral perspective. For example, in stage 1 which we can call general prospecting; a salesperson may need to know how to use LinkedIn search features to define target prospects. Next, they must have the skills to handle the phone to ask contacts for introductions and referrals into their personal networks. Last, behaviorally they must do this on a consistent basis during stage 1 to maintain a full pipeline. It is imperative when coaching sales people we define the processes to be followed as well as the performance required within each process stage to ensure proper performance levels are being met. A critical element to combine process plus performance is to first define the process of selling that's unique to you and your organization. Next, define the requirements in each of those stages of the process in the categories of knowledge, skills, and behavioral attributes. Knowledge is what somebody knows and has the ability to teach back. Skills are those areas that somebody can act out or perform. Behavioral attributes are those areas were performance is conducted consistently without fear or anxiety on a continuous basis. An example of this may be general topics such as cold calling. The knowledge element of cold calling is to understand the specific questions someone might need to ask a prospect to get them engaged to gain a first appointment. The skills component requires the potential need to ask open ended questions consistently while demonstrating a high level of active listening. Behaviorally someone would perform cold calling without fear or anxiety which is often associated with cold calling, and the only way that this can subside is with continuous practice and skill development. If you combine process plus performance development within the process; sales will not only increase, the profitability will as well! Good luck Free Whitepaper: Click on the Image for Sales Coaching versus Sales Management   [![Click me](https://no-cache.hubspot.com/cta/default/53724/f3752aad-08af-43a2-807b-301ee44e5a52.png)](https://cta-redirect.hubspot.com/cta/redirect/53724/f3752aad-08af-43a2-807b-301ee44e5a52) [Did You Know You Are Already Coaching?](https://www.salesprogress.com/coaching-leadership/bid/78212/Did-You-Know-You-Are-Already-Coaching) [Coaching's #1 Skill Requirement](https://www.salesprogress.com/coaching-leadership/bid/78272/Coaching-s-1-Skill-Requirement) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. 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