Training is important to every business. Employees go through training sessions when they begin at a company, and most are sent to seminars at least once or twice throughout their employment. These sessions provide tips, tools and techniques to perform a job to the best of a person’s ability, and they are beneficial to employees…for about a month or two. Oftentimes, upper-level management does not see the full benefits of training because employees are only exposed to the sessions for a limited time. Other times, training fails because people simply do not apply it to the real world. Training plus some form of reinforcement will always increase performance and the bottom line versus simply delivering training by itself. The following whitepaper will explain why reinforcement is vital as well as how to properly administer follow-up coaching.
Want to find out how to effectively use training reinforcement with your sales team? Download and follow the steps in our whitepaper: