Now that your employees are motivated and ready to give it their all, managers need to take this opportunity to show their sales teams that they can, in fact, perform on a far greater level than what they believed possible. All it takes is a little brush up of the skills that it takes to succeed.
For example, if one of your sales reps is starting to see their sales numbers drop, sit down with them one-on-one and try to find out where the problem is stemming from. Once you have targeted the issue, role-play, demonstrate or assign an activity for the employee to complete so that they can practice a technique that will help them improve their skills.
Practice, practice, practice. That is what managers should coach employees to do. If you can coach to build skills and emphasize strengths, you will begin to see your sales progress.