As managers, it is important to provide your employees with sales training, and a lot of what you teach them is because of successful practices that have been crafted by sales gurus. We can learn from the people who have come before us, the people who have made it to the top because of hard work, determination and good business sense. In 2003, Accenture published a list of the 50 top business gurus, and it is important to understand why their ideas made them successful:
“Strategy 101 is about choices: You can't be all things to all people.”
Michael Porter
-If you try to satisfy every customer’s need, you will stretch yourself thin. Furthermore, you cannot excel in one area if you are trying to cover everything.
“The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.”
Tom Peters
-Oftentimes, we are so focused on profits and getting customers that we forget about our employees, but they are the ones that deal with clients on a day-to-day basis. So if you want to see progress in your organization, treat your employees with respect.
“Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their heads and their ability to work together.”
Robert B. Reich
-Your employees are your biggest asset. They know the products, they know the customers and they have ideas to make the company better. Encourage your employees, and you will see results.”
"The purpose of business is to create and keep a customer."
Peter Drucker
-It’s simple: no customers, no company.
“That's what we teach all freshmen -- that investors and workers and everyone else in an economy respond in an important way to incentives"
Gary Becker.
-Incentives are what drive people to buy your products. When you are talking to a potential customer, tell them why your product’s different, and let them know that there are benefits to buying from you as opposed to your competitor.
“Strategy 101 is about choices: You can't be all things to all people.”
Michael Porter
-If you try to satisfy every customer’s need, you will stretch yourself thin. Furthermore, you cannot excel in one area if you are trying to cover everything.
“The magic formula that successful businesses have discovered is to treat customers like guests and employees like people.”
Tom Peters
-Oftentimes, we are so focused on profits and getting customers that we forget about our employees, but they are the ones that deal with clients on a day-to-day basis. So if you want to see progress in your organization, treat your employees with respect.
“Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their heads and their ability to work together.”
Robert B. Reich
-Your employees are your biggest asset. They know the products, they know the customers and they have ideas to make the company better. Encourage your employees, and you will see results.”
"The purpose of business is to create and keep a customer."
Peter Drucker
-It’s simple: no customers, no company.
“That's what we teach all freshmen -- that investors and workers and everyone else in an economy respond in an important way to incentives"
Gary Becker.
-Incentives are what drive people to buy your products. When you are talking to a potential customer, tell them why your product’s different, and let them know that there are benefits to buying from you as opposed to your competitor.
