--- title: Don't Demand Performance. . . Coach It description: As a manager, don't demand better sales, coach your employees to help them improve their skills. image: https://www.salesprogress.com/hs-fs/file-14492844-bmp/images/sales_coach.bmp --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## Don't Demand Performance. . . Coach It September 14, 2013 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [1 comments](https://www.salesprogress.com/coaching-leadership/bid/98850/Don-t-Demand-Performance-Coach-It#comment-listing) ![Don't Demand Performance. . . Coach It](https://www.salesprogress.com/hs-fs/file-14492844-bmp/images/sales_coach.bmp) [coaching](https://www.salesprogress.com/progress-coaching-blog/topic/coaching), [Employee Development](https://www.salesprogress.com/progress-coaching-blog/topic/employee-development), [Coaching Culture](https://www.salesprogress.com/progress-coaching-blog/topic/coaching-culture) **WHY DEMANDING PERFORMANCE DOESN'T WORK** **![describe the image](https://www.salesprogress.com/hs-fs/file-14492844-bmp/images/sales_coach.bmp)** Whether it was your first job, your current job or somewhere in between, we’ve all worked with the demanding manager at some point in our lives.  The demanding manager approaches employee leadership with a “do-it-because-I-said-so” mindset. If your parents were anything like mine, seeing that phrase just sent you on a flashback to your childhood. As a kid, hearing “because I said so” uttered in any conversation meant I had just successfully asked enough “but why do I have to” questions to get my mother to her breaking point. However, my mother using “because I said so” is nothing more than a parenting tactic to keep her sanity, but a manager deploying “because I said so” as a leadership style, is anything but a strategic move. For example, it's typical for a demanding sales leader to walk into a staff meeting and say, “C’mon everybody we need to get our numbers up. We need to start closing more sales!” At this point every sales person is thinking “well duh!” It’s as if the manager assumes his or her sales people are missing all of these really great opportunities because it never occurred to them that closing sales is a great way to get numbers up (insert eye-roll)! This is the demanding manager, expecting performance to improve simply because he or she said so. The fact of the matter is demanding performance, no matter how it’s done, will never produce significant results. When an employee has hit a roadblock, telling him or her to sell as a way to get sales is useless. What employees need is a means to an end, and coaching does just that. When an employee cannot move past a barrier, they need a coach to help them explore other avenues (means) to get to their sales goal (end). Stop demanding and start inspiring, motivating, and developing employees through COACHING. Download our FREE Whitepaper: Why You Should Coach- [![Download White Paper: Why You Should Coach](https://no-cache.hubspot.com/cta/default/53724/22439bc6-b496-4d4c-9f9a-a283498c23df.png)](https://cta-redirect.hubspot.com/cta/redirect/53724/22439bc6-b496-4d4c-9f9a-a283498c23df) [Coaching and Training Reinforcement](https://www.salesprogress.com/coaching-leadership/bid/98693/Coaching-and-Training-Reinforcement) [Training and Management In Harmony ... Oh C'mon](https://www.salesprogress.com/coaching-leadership/bid/99441/Training-and-Management-In-Harmony-Oh-C-mon) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. Related Posts ![That's Not Coaching! 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