What Makes Up a Coaching Culture

Defining a sales coaching culture at any organization can be unclear as well as uncertain. A coaching culture can take on the appearance of many different faces. There are however, specific attributes that will illustrate if an organization has truly created a coaching culture.

• Coaching cannot be a departmental activity. The management team must cooperatively and consistently drive performance using the same methods and techniques throughout the organization.
• A coaching culture has managers openly discussing performance issues and techniques to drive performance across departmental lines.
• Management discusses and cooperatively engages with one another to drive performance and communication across departmental lines for the betterment of the organization
• Culture of employees who feel challenged and inspired for personal development, career growth, and continuous pursuit of helping the organization’s bottom line.
• The organization has embraced a specific theme for performance development.
• Coaching should not be viewed as a task to be completed but rather as a unique opportunity. The true relationship should be centered around the opportunity coaching not only provides the employee but also the manager.
• Managers value coaching, but also admit their need to be better coaches.
• All coaching and training leverages “real world” issues and solutions.

HOW TO SUPPORT A COACHING CULTURE

The coaching culture in any organization is only as strong as the organizational structure that sustains it. Creating a successful coaching culture doesn’t happen overnight. Building a coaching culture requires a collective effort from many different individuals within the organization. However, when this collective coaching effort is backed by a strong organizational structure, the result is the creation of a unified coaching culture that will impact your bottom line.  

Luckily, we have created a simple, easy to follow process that will enable your organization to support your coaching movement.  

1. Conduct a best practice session to learn and share with each other coaching tips and procedures that have proved to be successful. 
2. Have managers attend a coaching workshop to hone the skills needed to become a top-notch coach. 
3. Conduct regularly scheduled practice sessions that incorporate role-play scenarios and case studies to boost coaching skills. 
4. Develop Management Coaching Commitment Plans that will paint a very detailed picture of all future coaching strategies. 
5. Obtain executive-level commitment to demonstrate a unified coaching movement from all leaders.   

To learn more about creating and sustaining a coaching culture, click below to download the whitepaper: "Creating a Culture"

Attend our FREE Webinar on July 31st- How to Start a Coaching Program and Extend Your Training Brand: The Missing Piece!