What makes a good movie? Certainly it’s the plot and the production, but the actors play a vital role in drawing the audience in and making them believe in the events that are flashing across the screen. However, actors do not just read over the script once and then give an Oscar worthy performance. It takes skill and practice, lots of practice, to make sure each scene is perfect. Actors take lessons from acting coaches, and they go through dress rehearsals with the rest of the cast and the directors.

There is a great comparison between the way that actors prepare to give a mesmerizing performance and the way that sales people should prepare to be high-performing sales professionals. Managers should make sure that sales reps are provided with proper training and reinforcement tools to hit the bottom-line. Coaching should be implemented so that employees can improve problem areas and enhance current skills, but this is not where the training should end.

Training reinforcement is also important to every sales person’s regimen. Post-training is needed to make sure that learning is continuous. That is the only way it will be successful. While most employees forget what they learn at a training seminar a couple months after they have attended, sales reps who receive reinforcement are more likely to improve and make their sales. A major force in training reinforcement should be weekly coahcing sessions with their sales leader or manager.

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