We need to coach because study after study show if we are engaged with employees productivity goes up! A recent study by Teresa Amabile, Professor at Harvard Business School, showed the one thing that motivated people the most was a sense of progress or a feeling they were improving. Management felt it was reward and recognition. WOW, what a disconnect. You help an employee see things in themselves they did not even think was possible and you will have an employee who will seek to get better on their own. Coaching is about getting people to perform beyond what they thought was even possible.
What Makes A Great Coach:
http://play.goldmail.com/hkdwcng4eqnh
Free WhitePaper on Motivating Staff Through Coaching:
http://www.salesprogress.com/motivate-your-staff/