--- title: "Why We Need to Coach: Part 1" description: Coaching is for organizations who want to drive performance --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## Why We Need to Coach: Part 1 June 14, 2011 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [0 comment](https://www.salesprogress.com/coaching-leadership/bid/65445/Why-We-Need-to-Coach-Part-1#comment-listing) [coaching](https://www.salesprogress.com/progress-coaching-blog/topic/coaching), [Sales Coaching](https://www.salesprogress.com/progress-coaching-blog/topic/sales-coaching), [Employee Development](https://www.salesprogress.com/progress-coaching-blog/topic/employee-development) One of my client's managers recently told me that he did not have time to coach. I asked him why he felt that way and he stated "I have so many things on my plate I cannot even see straight". Now that's a mouth full and he is a good guy who genuinely feel that's way but I thought to myself "As a leader is he thinking of himself or his staff"? We need to drive our employee's performance because they will not seek to improve arbitrarily. I challenged my client with one major question:   *What risk do you assume by not coaching?*   He said "I cannot think of anything, why?"   I said "what if I told you than you have made a decision for your employees NOT to improve"?   He look puzzled realizing his lack of action made a very LOUD statement to his employees and to upper management. A major element of leadership is our ability to challenge, inspire, and motivate employees to perform better than they even think possible. If we do nothing have we really earned the right to evaluate their performance at the end of the year when in reality we have started its okay not to improve performance?   Here is overview of why we need to coach: [http://play.goldmail.com/m20oc8g7i74v](http://play.goldmail.com/m20oc8g7i74v) Free Coaching Whitepaper: [http://www.salesprogress.com/creating-coaching-culture/](https://www.salesprogress.com/coaching-leadership/bid/65445/creating-coaching-culture/) [Coaching is NOT All About Getting Desired Results!](https://www.salesprogress.com/coaching-leadership/bid/63024/Coaching-is-NOT-All-About-Getting-Desired-Results) [Why we Need to Coach: Part 2](https://www.salesprogress.com/coaching-leadership/bid/65447/Why-we-Need-to-Coach-Part-2) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. Related Posts ![Revolutionize Coaching: Embrace AI as a Partner for Greater Impact](https://www.salesprogress.com/hubfs/Revolutionize%20Coaching%20AI.jpg) [Revolutionize Coaching: Embrace AI as a Partner for Greater Impact](https://www.salesprogress.com/progress-coaching-blog/revolutionize-coaching-embrace-ai-as-a-partner-for-greater-impact) [Employee Development](https://www.salesprogress.com/progress-coaching-blog/tag/employee-development), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [leadership development](https://www.salesprogress.com/progress-coaching-blog/tag/leadership-development), [AI](https://www.salesprogress.com/progress-coaching-blog/tag/ai), [coaching tool](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-tool), [artificial intelligence](https://www.salesprogress.com/progress-coaching-blog/tag/artificial-intelligence), [AI Coaching Partners](https://www.salesprogress.com/progress-coaching-blog/tag/ai-coaching-partners) ![NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/hubfs/Cadence%20Coaching-%20Asynchronous.jpg) [NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/progress-coaching-blog/new-coaching-method-saves-time-asynchronous-coaching) [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [coaching conversation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-conversation), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [career development](https://www.salesprogress.com/progress-coaching-blog/tag/career-development), [career coaching](https://www.salesprogress.com/progress-coaching-blog/tag/career-coaching), [cadence](https://www.salesprogress.com/progress-coaching-blog/tag/cadence), [asynchronous](https://www.salesprogress.com/progress-coaching-blog/tag/asynchronous) ![Unlock Your Professional Growth: Mastering the OAT Principle](https://www.salesprogress.com/hubfs/Unlock%20OAT%20.jpg) [Unlock Your Professional Growth: Mastering the OAT Principle](https://www.salesprogress.com/progress-coaching-blog/unlock-your-professional-growth-mastering-the-oat-principle) [coaching method](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-method), [Employee Development](https://www.salesprogress.com/progress-coaching-blog/tag/employee-development), [coaching skills](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-skills), [learning project](https://www.salesprogress.com/progress-coaching-blog/tag/learning-project), [journal](https://www.salesprogress.com/progress-coaching-blog/tag/journal), [self-awareness](https://www.salesprogress.com/progress-coaching-blog/tag/self-awareness), [coaching framework](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-framework), [observation](https://www.salesprogress.com/progress-coaching-blog/tag/observation), [oat](https://www.salesprogress.com/progress-coaching-blog/tag/oat), [OAT Principle](https://www.salesprogress.com/progress-coaching-blog/tag/oat-principle) ### Leave a Reply ### Subscribe to the Progress Coaching Blog ### Posts by Topic - 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