Lets not make assumptions of what people can do without confirming that they know what to do. In order to perform effectively employees need:
- Knowledge - do they know what to do?
- Skills - can they perform at desired level of performance?
- Behavior - can they perform without fear or anxiety?
This audio may help you to coach more effectively:
http://salebuilder.audioacrobat.com/download/9ca4934f-d5e1-62a6-1f9c-394c38551847.mp3