--- title: Building Trust When Coaching Is Not Always Easy description: You must build trust with your employees to establish a coaching relationship. image: https://www.salesprogress.com/hs-fs/file-14494803-jpg/images/trust.jpg --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## Building Trust When Coaching Is Not Always Easy March 18, 2014 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [1 comments](https://www.salesprogress.com/coaching-leadership/bid/101848/Building-Trust-When-Coaching-Is-Not-Always-Easy#comment-listing) ![Building Trust When Coaching Is Not Always Easy](https://www.salesprogress.com/hs-fs/file-14494803-jpg/images/trust.jpg) [coaching](https://www.salesprogress.com/progress-coaching-blog/topic/coaching), [Motivation](https://www.salesprogress.com/progress-coaching-blog/topic/motivation), [employee coaching](https://www.salesprogress.com/progress-coaching-blog/topic/employee-coaching), [Engagement](https://www.salesprogress.com/progress-coaching-blog/topic/engagement) ![building trust](https://www.salesprogress.com/hs-fs/file-14494803-jpg/images/trust.jpg?width=316&height=234&name=trust.jpg) One of the most challenging aspects of coaching your employees is not the coaching process itself, but gaining their trust.  Trust is a very nebulous and ambiguous concept because it isn’t something tangible.  However, if a culture of trust is created in the workplace, it can be tangible.  One of the best statements that I’ve ever heard about trust was the following: If people trust your intent, they will accept your content.  Here are eight suggestions you can use to build trust when coaching your employees: 1.  Schedule meetings to recognize, reward and invest in the goods things that your employees do.  Don’t just set-up meetings when you have issues with your employees or to reprimand. 2. Communicate your employee’s improvement or positive impact to upper level management. 3. Send your employee a card or even go the extra mile and send them a book or information about a hobby or a topic that they are interested in. 4. Ask your top performers to coach other employees and provide positive feedback to them as this gives them a taste of leadership. 5. Admit your mistakes to your employees as this will help them feel more comfortable with you and more approachable as their leader. 6. Always tell the truth even when you know it is not something they want to hear.  Another great comment I heard about honesty was:  If you tell the truth, you never have to remember what you said to someone. 7. Ask questions to receive feedback from employees and share with them how you will use the feedback. 8. Follow through and keep your promises with your employees even if they seem like small things to you.  This will show that you are dependable and that you do what you say you are going to do.   Building trust takes time and continues to be supported by things you do and say over time. Trust lays the groundwork to build a coaching relationship.  Gaining your employees' trust will keep them engaged, motivated and more willing to stay with the company.    [![Request Free Video Series: 5 Days to Coaching Your Employees](https://no-cache.hubspot.com/cta/default/53724/38963d04-24d5-4658-8854-db8973d6bc2f.png)](https://cta-redirect.hubspot.com/cta/redirect/53724/38963d04-24d5-4658-8854-db8973d6bc2f) [Our New LIVE Radio Show ... Please Join Us](https://www.salesprogress.com/coaching-leadership/bid/101825/Our-New-LIVE-Radio-Show-Please-Join-Us) [Don't Assume Trust When Coaching](https://www.salesprogress.com/coaching-leadership/bid/101888/Don-t-Assume-Trust-When-Coaching) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. Related Posts ![Welcome to Reverse Engineered Coaching](https://www.salesprogress.com/hubfs/Reverse%20Engineered%20Coaching.jpg) [Welcome to Reverse Engineered Coaching](https://www.salesprogress.com/progress-coaching-blog/welcome-to-reverse-engineered-coaching) [coaching method](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-method), [coaching conversation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-conversation), [Motivation](https://www.salesprogress.com/progress-coaching-blog/tag/motivation), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [career coaching](https://www.salesprogress.com/progress-coaching-blog/tag/career-coaching), [Reverse Engineered](https://www.salesprogress.com/progress-coaching-blog/tag/reverse-engineered) ![Coaching Nudges](https://www.salesprogress.com/hubfs/CoachingNudge%20Sample.jpg) [Coaching Nudges](https://www.salesprogress.com/progress-coaching-blog/coaching-nudges) [Motivation](https://www.salesprogress.com/progress-coaching-blog/tag/motivation), [Progress](https://www.salesprogress.com/progress-coaching-blog/tag/progress), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [development](https://www.salesprogress.com/progress-coaching-blog/tag/development), [Inspirational](https://www.salesprogress.com/progress-coaching-blog/tag/inspirational), [coaching automation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-automation), [coaching nudge](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-nudge) ![NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/hubfs/Cadence%20Coaching-%20Asynchronous.jpg) [NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/progress-coaching-blog/new-coaching-method-saves-time-asynchronous-coaching) [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [coaching conversation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-conversation), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [career development](https://www.salesprogress.com/progress-coaching-blog/tag/career-development), [career coaching](https://www.salesprogress.com/progress-coaching-blog/tag/career-coaching), [cadence](https://www.salesprogress.com/progress-coaching-blog/tag/cadence), [asynchronous](https://www.salesprogress.com/progress-coaching-blog/tag/asynchronous) ### Leave a Reply ### Subscribe to the Progress Coaching Blog ### Posts by Topic - 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