I hear stuff like this all the time when I ask what does the team or that employee need to improve:
"Really everything like communication"
"Just general selling skills"
These are two generic and we need to be really specific when coaching. If a fitness instructor came up to you in a gym and asked what are you focusing on and you replied "The whole body" how could they even begin to help you? Here is a brief overview that could really help you focus on specific element of performance to successfully coach an employee or team:
FREE Whitepaper ... The 4 A's of Coaching