Often, organizations will deploy a workplace engagement study to ascertain their employee's happiness and level of engagement. This could include their salary, their benefits, their engagement levels, their motivation, their team dynamics, or what have you. The purpose of the engagement study is to find out what's going on in the workplace. Often, organizations will do this on an annual basis which quite frankly is just not enough. Often, the results will be shown to an executive or upper management team only to have it sit there.
I bet when you first read the title you thought it was over the top. This is from a company we worked with years ago that had less than 15 people when I first started working with them. I'll never forget the day this conversation took place. It still reminds me of the value of teaching coaching and what I do for a living.
A manager of one of our clients sites was extremely upset with one of his employees. He was in the "lobby", but due to the small size of the company, everyone could hear what was being said. The manager got in the employee's face, began to yell, literally called the employee stupid and began to use profanity. In the spirit of time I'll cut to the end of the story. The employee was extremely upset and abruptly left the company quitting without a two-week notice.
One of the questions I receive frequently from managers is about getting their managers or executive team to coach them. They often fear retribution if they bring it up- as if they are crossing a line. When we provide our program to organizations, everybody says you should start with the executive team, which I agree with, but often it gets pushed down to management levels below the executive team. Executives are incredibly busy today, but so are managers below this level!
The coaching industry is growing by leaps and bounds. With that being, said I think we have to be very conscientious of the reasons why we need to coach and not just for the traditional reasons of engagement and performance development, but more organizational reasons as well.