--- title: You Cannot Coach What You Cannot Define description: To really coach, you definitely need to know what you're talking about. image: https://media.licdn.com/mpr/mpr/jc/AAEAAQAAAAAAAAStAAAAJDBlZWNjOGI3LTQ3OGYtNDM3YS1iNDZmLWIzODAwZjQyZmMxYw.png --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## You Cannot Coach What You Cannot Define November 18, 2015 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [1 comments](https://www.salesprogress.com/coaching-leadership/you-cannot-coach-what-you-cannot-define#comment-listing) ![You Cannot Coach What You Cannot Define](https://media.licdn.com/mpr/mpr/jc/AAEAAQAAAAAAAAStAAAAJDBlZWNjOGI3LTQ3OGYtNDM3YS1iNDZmLWIzODAwZjQyZmMxYw.png) [coaching](https://www.salesprogress.com/progress-coaching-blog/topic/coaching), [management development](https://www.salesprogress.com/progress-coaching-blog/topic/management-development), [growth](https://www.salesprogress.com/progress-coaching-blog/topic/growth) ![You Cannot Coach What You Cannot Define](https://media.licdn.com/mpr/mpr/jc/AAEAAQAAAAAAAAStAAAAJDBlZWNjOGI3LTQ3OGYtNDM3YS1iNDZmLWIzODAwZjQyZmMxYw.png) Especially when we are coaching very specific areas or targeted areas we need to be very clear as it relates to expectations. Let me give you a brief example. A few months back I sat in on a meeting when a manager stood up and kept preaching that we need to have a ***sense of urgency*** when it comes to getting back to customers. I stop the meeting and asked everyone to write down their own definition of what a sense of urgency meant. Needless to say, out of 23 people we had 15 vastly different interpretations of what a sense of urgency meant. In essence, this manager really had no way of creating success because he had not yet defined the parameters, expectations, and definition of what he meant by a sense of urgency. I called these nebulous or ambiguous coaching challenges. Let me give you another example. I was watching another coach talk to his team in a breakout session at their annual meeting using the phrase we have to ***show initiative***. I pulled him aside after the meeting and asked him what he meant by that and surprisingly he struggled to even define it. Without saying another word he looked at me and said "how can I hold them accountable when I cannot even define it myself"? When we train managers and how to coach employees one of the first things we ask companies to do is to create a definition of coaching. Here is why. I have a client in the Midwest that when their employees heard the word coaching they felt it was punitive meaning they had to be coached because they were under-performing. No one really knows where this interpretation came from but reality was this was indeed an interpretation or perception of the people. Here is our definition of coaching: ***coaching is a continuous and scheduled interaction between a manager and an employee with the goal of getting employees to look in the mirror as step one and step two is getting them to take action on step one.*** This is not to say this is the only definition but this is what we use in our company. Let's all **share** by **writing in this blog your definition of coaching** at your company or business. [Coaching Adults ... Coaching Kids ... Often The Same Thing!](https://www.salesprogress.com/coaching-leadership/coaching-adults-...-coaching-kids-...-often-the-same-thing) [HELP ... My Employees Are NOT Proactive](https://www.salesprogress.com/coaching-leadership/help-...-my-employees-are-not-proactive) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. Related Posts ![NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/hubfs/Cadence%20Coaching-%20Asynchronous.jpg) [NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/progress-coaching-blog/new-coaching-method-saves-time-asynchronous-coaching) [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [coaching conversation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-conversation), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [career development](https://www.salesprogress.com/progress-coaching-blog/tag/career-development), [career coaching](https://www.salesprogress.com/progress-coaching-blog/tag/career-coaching), [cadence](https://www.salesprogress.com/progress-coaching-blog/tag/cadence), [asynchronous](https://www.salesprogress.com/progress-coaching-blog/tag/asynchronous) ![Revolutionize Your Career Planning with Whiteboard Coaching](https://www.salesprogress.com/hubfs/Revolutionize%20Career%20Whiteboard.jpg) [Revolutionize Your Career Planning with Whiteboard Coaching](https://www.salesprogress.com/progress-coaching-blog/revolutionize-your-career-planning-with-whiteboard-coaching) [coaching and mentoring](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-and-mentoring), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [Coaching questions](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-questions), [growth](https://www.salesprogress.com/progress-coaching-blog/tag/growth), [career development](https://www.salesprogress.com/progress-coaching-blog/tag/career-development), [whiteboarding](https://www.salesprogress.com/progress-coaching-blog/tag/whiteboarding), [career coaching](https://www.salesprogress.com/progress-coaching-blog/tag/career-coaching), [activities](https://www.salesprogress.com/progress-coaching-blog/tag/activities) ![Balancing AI and Human Connection in Coaching: The Future of Leadership Development](https://www.salesprogress.com/hubfs/Balancing%20AI%20Human.jpg) [Balancing AI and Human Connection in Coaching: The Future of Leadership Development](https://www.salesprogress.com/progress-coaching-blog/balancing-ai-and-human-connection-in-coaching-the-future-of-leadership-development) [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [Training](https://www.salesprogress.com/progress-coaching-blog/tag/training), [coaching and mentoring](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-and-mentoring), [self-development](https://www.salesprogress.com/progress-coaching-blog/tag/self-development), [leadership](https://www.salesprogress.com/progress-coaching-blog/tag/leadership), [team development](https://www.salesprogress.com/progress-coaching-blog/tag/team-development), [AI](https://www.salesprogress.com/progress-coaching-blog/tag/ai), [future leadership](https://www.salesprogress.com/progress-coaching-blog/tag/future-leadership), [artificial intelligence](https://www.salesprogress.com/progress-coaching-blog/tag/artificial-intelligence), [future coaching](https://www.salesprogress.com/progress-coaching-blog/tag/future-coaching) ### Leave a Reply ### Subscribe to the Progress Coaching Blog ### Posts by Topic - 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