When it comes to making sales, you need more than luck. While it doesn’t hurt to have it, you need to have product knowledge and the ability to sell. Salespeople need to have great communication skills and be memorable. There are three techniques that a great salesperson uses to get in front of customers and make sales.
1. Create an online presence.
It is important that customers have access to you and your company, and these days, customers will go out and look for a service they need on their own. Create a website. Get involved on Twitter, LinkedIn and Facebook. Write blogs and whitepapers. All these tools allow customers to easily find you. When you are constantly putting out information, your SEO increases and you move up the Google ranks. Make sure your website is easy to navigate and your blogs and whitepapers have good, reliable content that people will want to read.
2. Be engaged.
When you are engaged with your customers, you are developing a bond. It pays off in the end to take the time to find out specifics about your clients. If you send them articles of interest, they are more likely to believe that you have their best interest at heart and that they can rely on you. However, it is not only beneficial to be engaged with your customers; it also helps to be active in groups and discussion on social media site such as LinkedIn. Join groups and participate in them. By doing this, you create credibility.
3. Communicate with your customers.
This is more than just sending them articles of interest. Follow-up with your customer. Find out if they have any questions or concerns. Make sure they are enjoying their product. If you are in constant communication with your customer, then they will be more likely to come back to you in the future. You can also include surveys on your website. This allows for constant feedback, and it will keep you aware of how your clients feel about your product or service.
