--- title: Coaching to WOW Customers description: Coaching for greater customer service image: https://www.salesprogress.com/hs-fs/file-30127025-png/images/wowcustomer(2)-resized-217.png --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## Coaching to WOW Customers May 2, 2014 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [0 comment](https://www.salesprogress.com/coaching-leadership/bid/102483/Coaching-to-WOW-Customers#comment-listing) ![Coaching to WOW Customers](https://www.salesprogress.com/hs-fs/file-30127025-png/images/wowcustomer(2)-resized-217.png) [coaching methods](https://www.salesprogress.com/progress-coaching-blog/topic/coaching-methods), [coaching skills](https://www.salesprogress.com/progress-coaching-blog/topic/coaching-skills), [coaching or training intitiative](https://www.salesprogress.com/progress-coaching-blog/topic/coaching-or-training-intitiative) ![describe the image](https://www.salesprogress.com/hs-fs/file-30127025-png/images/wowcustomer(2)-resized-217.png?width=340&height=287&name=wowcustomer(2)-resized-217.png) First, what is WOW? WOW is when we take an action that prompts a customer to say "WOW" because they have never has such a great client experience. The # 1 reason customers leave an organization is NOT product or price its a feeling of indifference or customer service.   So here is a brief test and when you take it think if your competition is doing these things:   1. Do all employees send a thank you card weekly? 2. Do employees send articles or items of interest to customers? 3. Do your employees look at customers who were angry as those they need to win iver versus simply satisfy? 4. Do employees feel compelled to create experiences for customers that drive more referrals?   WOWing is not just an art its a choice. When the choice is made and actions are consistent the culture becomes one of WOW!     Listen to Our Latest radio Show Segment on the topic of How to Coach to WOW The Customer: [http://www.blogtalkradio.com/askthecoach2/2014/05/01/coaching-to-wow-the-customer](http://www.blogtalkradio.com/askthecoach2/2014/05/01/coaching-to-wow-the-customer) [![Free Book: Coaching: Corporate America's #1 Weapon by Tim Hagen](https://no-cache.hubspot.com/cta/default/53724/873cd704-32f7-413e-b0f2-66408ed6ea6d.png)](https://cta-redirect.hubspot.com/cta/redirect/53724/873cd704-32f7-413e-b0f2-66408ed6ea6d) [Five Simple Ways to Drive an Employee's Performance](https://www.salesprogress.com/coaching-leadership/bid/102468/Five-Simple-Ways-to-Drive-an-Employee-s-Performance) [What is Training Reinforcement?](https://www.salesprogress.com/coaching-leadership/bid/102487/What-is-Training-Reinforcement) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. 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