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Lets look at this from a unique angle. Sales people have tough jobs but sadly their opportunity to differentiate themselves is very easy but few take advantage of it. Lets look at this as if you are the customer. A sales person comes in to see you for the first time. Now lets all answer these questions:
1. Were they on time?
2. Did they have their questions written out?
3. Did they print out your website and highlight areas demonstrating they had researched your company.
4. Did they ask open-ended questions?
5. Did they state back their understanding of your needs (TRUE Active Listening)
6. Did they send a handwritten thank you card ... right away?
7. Did they help you where they did not directly benefit?
8. Were they genuine or fake
9. Did they present a casual or intense body language to learn your needs.
10. Did they state next steps and REALLY own them?
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