One question you may ask yourself is, "Why should I coach my employees?" or "Why should my company invest in a coaching culture?"

• Neil Rackham, adviser on sales performance to several of the Fortune 100 largest companies in the United States, conducted a study that indicated that there was a drop-off of 87% of the knowledge acquired post training if there wasn’t any coaching or reinforcement activity.

• Per the American Management Association’s 2008 study on coaching, “Coaching assists your sales team to discover more effective and profitable ways to sell.

Here are 5 reasons you should be coaching:

1. Motivation: Coaching focuses on an individual's strengths and maximizes them. Coaching also pin points where an employee is struggling and improves their performance in those areas. Both of these combined help an employee improve overall and make progress. Progress is the number one motivator, therefore, increasing motivation. 
2. Attitude: Along with motivation, progress, brought on by coaching, increases an employee's attitude. When attitude improves, so does the quality of work, and engagement. 
3. Goals: Coaching helps employees reach their goals. Reaching goals means making progress, making progress means setting and achieving even higher goals.
4. Retention: Coaching helps increase employee retention. Employees who are motivated, engaged, and progressing do not want to leave their job. 
5. Money: Coaching helps employees reach their goals, which means they are making more money for the company. Also, training and hiring new employees is expensive, by increasing employee retention coaching saves money. 

Coaching produces results which are beneficial for the employee, for managers, and for the entire company. 

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