My sales staff hates to role-play: WHO CARES
Our Kids hate eating vegetables but we make them do it. Why? because its good for them much like role-playing!
“An ounce of practice is worth more than tons of preaching.”
Gandhi said it best, and he wasn't even in sales. Practice is part of the key to being successful in the sales world. It helps employees to retain product knowledge, to have confidence in stressful situations and to handle customers with the utmost respect…even when they seem to be arguing your every point. It is practice and role-playing and teaching-the-teacher that gets results, not staff meetings or lectures.
However, managers should understand that practice doesn't make perfect, but it does help make people better. It emphasizes skills and it points out areas that need improvement. One way to practice is to “teach-the-teacher.” Have an employee sit down with you and explain to you everything they know about the product they are selling. Ask questions and engage them like and real customer would. When you do this, you are helping the rep practice product knowledge as well as selling.
Even if your staff HATES role-playing and practicing, just remember what Gandhi said. He was ahead of his time when he spoke about practicing over preaching, and soon, you’ll be ahead with your sales.
Remember Your Numbers Go Up If Your Team's performance Goes Up, BUT Telling them To Improve Simply Does Not work.
Free Whitepaper: How to get management to coach-