Search engine optimization is everywhere, we all know we should employ SEO on our websites, landing pages, blog entries, etc but what about our social media sites? Do they not provide just as much information about our company and qualifications as our websites do? With tons of content being added to online profiles they are quickly moving up in search engine results. Will your next customer be able to find you?

Take the opportunity for someone to find you by using keywords in all of your relevant social networking site profiles (LinkedIn for sure but if you use sites like Facebook for professional reasons include them too). Make sure you use keywords associated with your business in your specialties and profile summary sections. The more you add relevant key words to your profiles the more likely you are to come up in search results. A post on the LinkedIn blog suggested including terms that identify your location, then if someone Googles “sales training in Mequon WI” and I have the terms sales training, and Mequon WI on my profile I’m more likely to come up in the results.

With that said, if your going to bring more traffic to your profile make sure your profile is in top shape for viewing. It should up to date and accurate, with ACTIVE and functional links back to your website. Remember you only get one chance to make a first impression, so make it a good one.