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    The Progress Coaching Blog

    Create a Cohesive Message

    October 8, 2010 Posted by : Tim Hagen
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                Social media is a great tool for sales people. It can easily gather information, increase lead generation, allow for warmer introduction calls and much more. The trick to successful use of social media in selling is to remember that despite the new channels of communication, you are still selling, and you are still representing your brand. It is important that your blog or Facebook page are representative of your company. Potential consumers should be able to understand your product or service, what your company stands for and the message you are trying to convey in each social media site that you are a part of.

                Take, for example, Starbucks. Their mission is to provide quality coffee and a friendly environment, while still giving back to the community. If you visit both their website and their Facebook page, you can get a sense of what kind of service they provide.

                Social media is advancing the way that we reach and connect with our customers. If you want to create business opportunities then it is important that you pick one message and spread it consistently throughout the web. 

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    About Author

    Tim Hagen
    Tim Hagen

    Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee.

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