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Creating and Sustaining a Coaching Culture

Wed,Aug 27,2014 @ 04:29 PM

organizational culture

We often talk about creating and sustaining a coaching culture, but what is a coaching culture? A coaching culture doesn't have one concrete definition and it can take on many different faces. There are, however, specific attributes that an organization needs to possess in order to have a true coaching culture versus just a coaching initiative.  

  • Consistency- Management is using the same methods and techniques throughout the entire company to consistently drive performance.
  • Discussion- Managers openly talk about performance issues and techniques to drive performance across departmental lines. 
  • Personal Development- Employees feel challenged and inspired for personal and career growth while continually helping increase the organization's bottom line.
  • Performance Development- The organization has embraced a specific theme for performance development.
  • Coaching- Coaching is seen as a unique opportunity for the employee to improve and not just a task that needs to be done. 
  • Improvement- Managers value coaching, but also admit their need to continually improve. 
  • Real World - All coaching and training leverages "real world" issues and solutions.
 Supporting and Sustaining a Coaching Culture

Building a coaching culture takes time and a collaborative effort from many people throughout an organization. When this coaching effort is backed by a strong organizational structure, the result is the creation of a unified coaching culture. 

Here are a few tips about sustaining a coaching culture:

  • Conduct a best practice session to learn and share with each other coaching tips and procedures that have proven to be successful.

  • Conduct regularly scheduled practice sessions that incorporate role-play scenarios and case studies to boost coaching skills.

  • Develop management coaching commitment plans that will paint a very detailed picture of all future coaching strategies.

  • Obtain executive level commitment to demonstrate a unified coaching movement from all leaders.  


Join Author and Culture Guru, Lizz Pellet for the Cultural Fit Factor Webinar Series: How to Attract, Retain and Repel the Right Employee to Increase the ROI of Talent Acquisition (Three part series) beginning on Tuesday, September 9 at 11am PST/1 pm CST / 2pm EST

Click on link below for more information and to register: 
Webinar Series: The Cultural Fit Factor

Tim Hagen

Written by Tim Hagen

Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee.

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