Throughout my daily life, I try to illustrate connections between great customer service and coaching. It's apparent when a company truly embraces what it means to have a great culture when you experience it consistently across an organization. I welcome the millennial stereotype of brand loyalty when it comes to working with or spending money with companies that move beyond simply "talking the talk" and wholeheartedly take on the "walking the walk" piece. It's easy today to fall into a trap of simply believing a company's promise, whether it's a proclamation that their green initiatives go above and beyond their competition, or that their attention to detail and lack of frivolity is why you should purchase their product. The way I sort through this over-saturation of abundant promises is through speaking with a customer service representative.