Contact Us

Active Listening. . . An Important Coaching Tool

Tue,Aug 06,2013 @ 02:27 PM

 Active Listening

describe the image

Use these 6 steps to guide you to better active listening

Step One: Be Ready to Listen

                Make sure that you are prepared to focus on what the customer has to say. Have a pen and paper so you can take notes, to show the customer you are paying close attention to what they are saying and so they know that what they say is important to you. If you are on the telephone, let your customer know that you are taking notes. 

Step Two: Acceptance Responses

                This is just simply nodding your head, saying something such as “I see” or “mmhm”. The purpose of this is to show the customer you are listening, without interrupting them, whether it is verbally or by using body language, it is an important part of active listening. Make sure to keep eye contact throughout the conversation so that the customer is assured that you are paying attention. Also, if you are unsure of something, make sure you to let the customer know. 

Step Three: Repeat

                 This means you should pick out the key words or phrases and restate them. It is better to restate them by using examples, to show the customer you truly understand what they are saying. This also allows you to show the customer that you comprehend the most important points of what they are saying. 

Step Four: Paraphrase

                In this step, you simply have to use your own words to restate what the customer has said. This doesn't have to be long, for example you could say something like “So you feel frustrated and overwhelmed…” and then ask “Is this how you feel?” This will help you to understand the message that the customer is trying to get across, and will let the customer know that you completely comprehend what they said. 

 

Step Five: Clarifying Questions

            Asking questions gives you the chance to avoid conflict and misunderstandings. These will reduce any uncertainty that you have about what the customer has said, and gives the customer the chance to correct you on anything that you have misunderstood. This proves yu understand what the customer said, and you encourage the customer to keep talking and tell you more about their needs.

Step Six: Summarize

             This is very similar to step three. Simply restate the key components of the conversation. This allows the customer to hear how you have interpreted what they have said, and gives you and the customer one last chance to make sure you are both in total agreement of what has been talked about.

Download our FREE Whitepaper entitled Building Better Relationships With Your Customers. This Whitepaper focuses on. . .

  • Retaining your customers
  • Wowing your customers
  • Improving your customer service

And more!

Download White Paper:  Building Better Relationships  With Your Customers

Tim Hagen

Written by Tim Hagen

Tim Hagen founded Sales Progress, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee.

Post a Comment

Lists by Topic

see all

Posts by Topic

see all