--- title: Imagine that Sales Coaching is Like a Car. . . description: Coaching is all about driving performance through developing employees. Each employee will progress in different ways. image: https://www.salesprogress.com/hs-fs/file-32171797-jpg/images/business_motivation.jpg --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## Imagine that Sales Coaching is Like a Car. . . May 28, 2013 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [1 comments](https://www.salesprogress.com/progress-coaching-blog/bid/96792/Imagine-that-Sales-Coaching-is-Like-a-Car#comment-listing) ![Imagine that Sales Coaching is Like a Car. . .](https://www.salesprogress.com/hs-fs/file-32171797-jpg/images/business_motivation.jpg) [coaching](https://www.salesprogress.com/progress-coaching-blog/topic/coaching), [Sales Coaching](https://www.salesprogress.com/progress-coaching-blog/topic/sales-coaching), [Employee Development](https://www.salesprogress.com/progress-coaching-blog/topic/employee-development) # DEFINITION OF COACHING![describe the image](https://www.salesprogress.com/hs-fs/file-32171797-jpg/images/business_motivation.jpg?width=333&height=222&name=business_motivation.jpg) Coaching is all about driving performance through developing employees. Each employee will progress in different ways. Not every employee is going to need development in the same areas. Coaching is fundamentally based in discovering each employee’s area(s) in need of improvement and developing each targeted area. The fact is every person, including coaches, can always be better at something.   If you think of a high performing company as a car then each part in the car will represent an employee. When all parts in the car are functioning at optimal levels the car performs at its highest level. However if the breaks in the car struggle to engage in a timely manner, the rear shocks fail absorb all rough terrain and the left windshield wiper fails to motion in sync with the right windshield wiper then you can say that the car is not performing at its highest level. In fact, if these imperfections are left unaddressed their ability to function will continue to decrease and/or bring down the functioning levels of adjacent parts. Each employee within a company performs a function that drives the overall performance over the company itself. A sales person struggling with price objections, a customer service person in need of problem solving skills and a manager with leadership issues prevents the company from performing at an optimal level. When each of these employees focuses on developing their area of weakness, they will function at a higher level, thus driving the overall performance of the company.   A coach is a leader (manager), who creates a coaching culture that encourages employees to be comfortable with addressing weaknesses, guides and supports employees through their development, as well as provides the necessary tools and avenues needed to improve. However coaching is not one sided with all of the heavy lifting on the manager’s end, employees must also be willing to participate and work their coach to improve and drive performance.  To learn more about being a coach click below to download the whitepaper: "Coaching and Motivating Employees to Perform Better" [![Download White Paper: Coaching & Motivating Employees to Perform Better](https://no-cache.hubspot.com/cta/default/53724/56bd0ba9-b197-48e7-8f68-5a25f0492e41.png)](https://cta-redirect.hubspot.com/cta/redirect/53724/56bd0ba9-b197-48e7-8f68-5a25f0492e41) [I'm Fat, I'm Walking, and Coaching: Volume III](https://www.salesprogress.com/progress-coaching-blog/bid/96768/I-m-Fat-I-m-Walking-and-Coaching-Volume-III) [Coaching: To Improve or Not To Improve](https://www.salesprogress.com/progress-coaching-blog/bid/96793/Coaching-To-Improve-or-Not-To-Improve) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. Related Posts ![Revolutionize Coaching: Embrace AI as a Partner for Greater Impact](https://www.salesprogress.com/hubfs/Revolutionize%20Coaching%20AI.jpg) [Revolutionize Coaching: Embrace AI as a Partner for Greater Impact](https://www.salesprogress.com/progress-coaching-blog/revolutionize-coaching-embrace-ai-as-a-partner-for-greater-impact) [Employee Development](https://www.salesprogress.com/progress-coaching-blog/tag/employee-development), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [leadership development](https://www.salesprogress.com/progress-coaching-blog/tag/leadership-development), [AI](https://www.salesprogress.com/progress-coaching-blog/tag/ai), [coaching tool](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-tool), [artificial intelligence](https://www.salesprogress.com/progress-coaching-blog/tag/artificial-intelligence), [AI Coaching Partners](https://www.salesprogress.com/progress-coaching-blog/tag/ai-coaching-partners) ![NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/hubfs/Cadence%20Coaching-%20Asynchronous.jpg) [NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/progress-coaching-blog/new-coaching-method-saves-time-asynchronous-coaching) [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [coaching conversation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-conversation), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [career development](https://www.salesprogress.com/progress-coaching-blog/tag/career-development), [career coaching](https://www.salesprogress.com/progress-coaching-blog/tag/career-coaching), [cadence](https://www.salesprogress.com/progress-coaching-blog/tag/cadence), [asynchronous](https://www.salesprogress.com/progress-coaching-blog/tag/asynchronous) ![Unlock Your Professional Growth: Mastering the OAT Principle](https://www.salesprogress.com/hubfs/Unlock%20OAT%20.jpg) [Unlock Your Professional Growth: Mastering the OAT Principle](https://www.salesprogress.com/progress-coaching-blog/unlock-your-professional-growth-mastering-the-oat-principle) [coaching method](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-method), [Employee Development](https://www.salesprogress.com/progress-coaching-blog/tag/employee-development), [coaching skills](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-skills), [learning project](https://www.salesprogress.com/progress-coaching-blog/tag/learning-project), [journal](https://www.salesprogress.com/progress-coaching-blog/tag/journal), [self-awareness](https://www.salesprogress.com/progress-coaching-blog/tag/self-awareness), [coaching framework](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-framework), [observation](https://www.salesprogress.com/progress-coaching-blog/tag/observation), [oat](https://www.salesprogress.com/progress-coaching-blog/tag/oat), [OAT Principle](https://www.salesprogress.com/progress-coaching-blog/tag/oat-principle) ### Leave a Reply ### Subscribe to the Progress Coaching Blog ### Posts by Topic - 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