Sales and Marketing are two tightly intertwined concepts, and they should be treated as such. So one way to increase sales is to make your marketing work for you.

Over the next few entries, I want  to introduce free online tools that help in various areas of sales and marketing. This week I want to talk about the press release grader from the company Hubspot.  Get the attention you deserve from your press release by making sure you have optimized it to it's highest potential.  The press release grader rates your press release based on concepts that PR experts have deemed most important.

Check out all press release grader now.

Once you've got your press release into tip top shape, make sure you distribute it as widely as possible.  One great tip we tell our customers...Post your release in the news section of your LinkedIn groups.  With some groups having members in the 10's of thousands you are bound to get some great exposure.

Check Back Next Week for more tools.