--- title: The Importance of Coaching and Training Reinforcement description: Training reinforcement and coaching are two techniques that managers can use to help their sales reps enhance their performance. image: https://www.salesprogress.com/hs-fs/file-14493030-jpg/images/sales-progress-header-pic.jpg --- [![Progress-Coaching-Logo-not-tag-white-249px-x-56-1](https://www.salesprogress.com/hs-fs/hubfs/Imported%20images/Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png?width=249&height=56&name=Progress-Coaching-Logo-not-tag-white-249px-x-56-1.png "Progress-Coaching-Logo-not-tag-white-249px-x-56-1")](https://www.salesprogress.com) ## ![blog-header](https://www.salesprogress.com/hs-fs/hubfs/ProgressCoaching/blog-header.png?width=256&name=blog-header.png) ## The Progress Coaching Blog ## The Importance of Coaching and Training Reinforcement February 6, 2013 Posted by : [Tim Hagen](https://www.salesprogress.com/progress-coaching-blog/author/tim-hagen) [5 comments](https://www.salesprogress.com/coaching-leadership/bid/94475/The-Importance-of-Coaching-and-Training-Reinforcement#comment-listing) ![The Importance of Coaching and Training Reinforcement](https://www.salesprogress.com/hs-fs/file-14493030-jpg/images/sales-progress-header-pic.jpg) [coaching](https://www.salesprogress.com/progress-coaching-blog/topic/coaching), [Sales Coaching](https://www.salesprogress.com/progress-coaching-blog/topic/sales-coaching), [Training](https://www.salesprogress.com/progress-coaching-blog/topic/training), [Training Reinforcement](https://www.salesprogress.com/progress-coaching-blog/topic/training-reinforcement)  ![describe the image](https://www.salesprogress.com/hs-fs/file-14493030-jpg/images/sales-progress-header-pic.jpg)After a long weekend, most people find it a struggle to get back into the work grind. The same can be said about training. Weeks after a seminar or workshop, employees find it difficult to change their day-to-day work. So, managers need to put training reinforcement and coaching into place.  The two methods are different, but both employ the same types of techniques.      Training reinforcement involves practice. Managers can use techniques such as group, one-on-one, peer-to-peer and self-directed practice. During each session, sales reps should be asked to demonstrate something that they have learned. They can involve themselves in role-playing and “teach-the-teacher”, which asks the rep to show how to use a product or demonstrate how they would leave a voice mail. The most important part of training reinforcement is the **continuation of learning**.  Employees need to be improving their skills, and this can only be done with reinforcement.      Coaching, on the other hand, focuses more on measuring improvement. When managers meet one-on-one with their employees, they should be marking down where they see improvements, and where they see a need for change. They can use the teach-the-teacher method to see how well employees comprehend what they are learning. They can also use the self-directed learning technique. Each week managers can ask their employees to write down three ways that they used seminar training throughout their workday; then, they will see that their sales rep is actually improving.      Training reinforcement and coaching are two techniques that managers can use to help their sales reps enhance their performance.  Download our **Free Whitepaper** About The 7 Ways to Start Sales Coaching:  [![Download White paper:  7 Ways to Start Sales Coaching](https://no-cache.hubspot.com/cta/default/53724/5cdd5930-bfb0-4fd0-b0ad-857b6cb888af.png)](https://cta-redirect.hubspot.com/cta/redirect/53724/5cdd5930-bfb0-4fd0-b0ad-857b6cb888af) [3 Tips to Being Heard When You're Coaching](https://www.salesprogress.com/coaching-leadership/bid/94349/3-Tips-to-Being-Heard-When-You-re-Coaching) [Coaching to Sell](https://www.salesprogress.com/coaching-leadership/bid/94478/Coaching-to-Sell) ### About Author ![Tim Hagen](https://app.hubspot.com/settings/avatar/f1c7d47389e089ace5c6d5604e49f7c5) Tim Hagen Tim Hagen founded Progress Coaching, a Training Reinforcement Partner Company, in 1997. His entrepreneurial career began in college leading to positions in sales, sales management, and sales training for small and large corporations, and eventually ownership of several training companies. Tim is often a keynote speaker at companies teaching the value of coaching and conversations in the workplace. He possesses a unique combination of hands-on experience, academics, and innovative insight to solve the industry’s most common challenges specific to workplace performance. Tim holds a bachelor’s degree in Adult Education and Training from the University of Wisconsin, Milwaukee. Related Posts ![NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/hubfs/Cadence%20Coaching-%20Asynchronous.jpg) [NEW Coaching Method Saves Time: Asynchronous Coaching](https://www.salesprogress.com/progress-coaching-blog/new-coaching-method-saves-time-asynchronous-coaching) [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [coaching conversation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-conversation), [Coaching Techniques](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-techniques), [career development](https://www.salesprogress.com/progress-coaching-blog/tag/career-development), [career coaching](https://www.salesprogress.com/progress-coaching-blog/tag/career-coaching), [cadence](https://www.salesprogress.com/progress-coaching-blog/tag/cadence), [asynchronous](https://www.salesprogress.com/progress-coaching-blog/tag/asynchronous) ![Balancing AI and Human Connection in Coaching: The Future of Leadership Development](https://www.salesprogress.com/hubfs/Balancing%20AI%20Human.jpg) [Balancing AI and Human Connection in Coaching: The Future of Leadership Development](https://www.salesprogress.com/progress-coaching-blog/balancing-ai-and-human-connection-in-coaching-the-future-of-leadership-development) [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [Training](https://www.salesprogress.com/progress-coaching-blog/tag/training), [coaching and mentoring](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-and-mentoring), [self-development](https://www.salesprogress.com/progress-coaching-blog/tag/self-development), [leadership](https://www.salesprogress.com/progress-coaching-blog/tag/leadership), [team development](https://www.salesprogress.com/progress-coaching-blog/tag/team-development), [AI](https://www.salesprogress.com/progress-coaching-blog/tag/ai), [future leadership](https://www.salesprogress.com/progress-coaching-blog/tag/future-leadership), [artificial intelligence](https://www.salesprogress.com/progress-coaching-blog/tag/artificial-intelligence), [future coaching](https://www.salesprogress.com/progress-coaching-blog/tag/future-coaching) ![Harnessing AI for Effective and Meaningful Coaching](https://www.salesprogress.com/hubfs/Harnessing%20AI%20Effective%20Coaching.jpg) [Harnessing AI for Effective and Meaningful Coaching](https://www.salesprogress.com/progress-coaching-blog/harnessing-ai-for-effective-and-meaningful-coaching) [leadership coaching](https://www.salesprogress.com/progress-coaching-blog/tag/leadership-coaching), [coaching](https://www.salesprogress.com/progress-coaching-blog/tag/coaching), [coaching conversation](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-conversation), [effective coaching](https://www.salesprogress.com/progress-coaching-blog/tag/effective-coaching), [time management](https://www.salesprogress.com/progress-coaching-blog/tag/time-management), [technology](https://www.salesprogress.com/progress-coaching-blog/tag/technology), [AI](https://www.salesprogress.com/progress-coaching-blog/tag/ai), [coaching tool](https://www.salesprogress.com/progress-coaching-blog/tag/coaching-tool), [artificial intelligence](https://www.salesprogress.com/progress-coaching-blog/tag/artificial-intelligence) ### Leave a Reply ### Subscribe to the Progress Coaching Blog ### Posts by Topic - 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